Making an Offer & Negotiation

 

How to Compete and Win in San Antonio's Real Estate Market

You've found the right home—now it's time to make it yours. Making a strong offer and negotiating effectively can mean the difference between getting your dream home or losing it to another buyer.

 

As a Master Certified Negotiation Expert (MCNE), Tami Price brings advanced negotiation training and roughly 1,000 transactions of experience to protect your interests and help you secure the best possible terms.

 

Anatomy of a Strong Offer

Key Components of Your Offer:


Purchase Price - Your offered price based on market analysis, comparable sales, property condition, and current competition. Not always the most important factor—terms matter too.

 

Earnest Money - A deposit (typically 1-2% of purchase price) showing your commitment. Held in escrow and applied toward your purchase at closing. Higher earnest money signals a serious buyer.

 

Option Fee & Option Period - In Texas, buyers pay a small option fee ($100-$500 typically) for the right to terminate during the option period (usually 7-10 days) for any reason. This is your inspection and due diligence window.

 

Financing Terms Your - loan type (conventional, FHA, VA, USDA), down payment amount, and pre-approval status. Cash offers or larger down payments can strengthen your position.

 

Closing Timeline -  When you propose to close (typically 30-45 days). Flexibility here can make your offer more attractive to sellers with specific timing needs.

 

Contingencies - Conditions that must be met for the sale to proceed—financing, appraisal, inspection findings, or sale of your current home. Fewer contingencies = stronger offer. 

 

Inclusions - Items you want included in the sale—appliances, fixtures, window treatments, outdoor equipment. Specify clearly to avoid misunderstandings.

 

Seller Concessions - Requests for the seller to contribute toward your closing costs or other expenses. Common but can weaken your offer in competitive situations.

 

 

 

Determining Your Offer Price

Factors We Analyze


Comparable Sales (Comps)

Recent sales of similar homes in the same area—the foundation of any pricing decision.

 

Days on Market

How long has this home been listed? Longer time on market may indicate room for negotiation.

 

List Price vs. Market Value

Is the home priced competitively, aggressively, or above market? Our analysis determines fair value regardless of asking price.

 

Property Condition

Updates, deferred maintenance, and needed repairs all factor into appropriate offer price.

 

Seller Motivation

Why are they selling? Relocation, divorce, estate sale, or simply testing the market? Motivation affects negotiation leverage.

 

Competition

Are other buyers interested? Multiple offer situations require different strategies than single-buyer scenarios.

 

Your Position

How much do you want this specific home? Is it your dream property or one of several options?

 

 

Strengthening Your Offer

Ways to Make Your Offer Stand Out 


Get Fully Pre-Approved

Not just pre-qualified. Full pre-approval with verified income, assets, and credit shows sellers you're ready to close.

 

Increase Earnest Money

Offering 2-3% instead of 1% demonstrates serious commitment and financial strength.

 

Shorten Option Period

A 5-day option period (if you can schedule inspections quickly) is more attractive than 10 days.

 

Limit Contingencies

Removing unnecessary contingencies (where appropriate and safe) strengthens your position.

 

Flexible Closing Date

Accommodating the seller's preferred timeline can make your offer more attractive than a higher-priced competitor.

 

Quick Response Time

Responding promptly to counteroffers shows motivation and keeps momentum in your favor.

 

Clean Offer

Avoid excessive special requests, unusual terms, or complicated contingencies that create uncertainty for sellers.

 

Multiple Offer Situations

When You're Competing Against Other Buyers


Highest and Best

Sellers may ask all interested buyers to submit their "highest and best" offer by a deadline. This is your one shot—make it count.

 

Strategic Positioning

Sometimes the highest price doesn't win. Terms, timing, financing strength, and fewer contingencies can beat a higher offer with more risk.

 

Know Your Limit

Before competing, establish your absolute maximum. Emotional bidding leads to overpaying and buyer's remorse.

 

When to Walk Away

Not every home is worth fighting for at any price. We'll help you evaluate when to compete aggressively and when to step back and wait for the next opportunity.

Negotiation Strategies

Our Approach:
Data-Driven Every negotiation position is supported by market data, comparable sales, and factual analysis—not emotion or arbitrary numbers.

Win-Win Mindset The best negotiations result in both parties feeling satisfied. Aggressive tactics often backfire; strategic positioning achieves better outcomes.

Protect Your Interests While seeking agreement, we never compromise on protecting your interests, timeline, and financial position.

Read the Situation Every seller is different. Understanding their motivation, timeline, and priorities helps craft offers and counteroffers that resonate.

Know When to Push, When to Pause Skilled negotiation means knowing when to hold firm, when to compromise, and when to walk away.

 

Tami Price - Master Certified Negotiation Expert (MCNE)

As a Master Certified Negotiation Expert (MCNE), Tami brings advanced training in:
✅Strategic offer positioning
✅Counteroffer techniques
✅Multiple offer competition
✅Inspection negotiation
✅Appraisal gap strategies
✅Closing cost negotiations
✅Contract term optimization

 

The Offer Process Step-by-Step

Step 1: Market Analysis
We analyze comparable sales, market conditions, and property specifics to determine appropriate offer price and terms.

 

Step 2: Draft the Offer
We prepare your offer using Texas Real Estate Commission (TREC) contracts, ensuring all terms are clearly documented and your interests protected.

 

Step 3: Submit to Listing Agent
Your offer is presented to the seller's agent along with your pre-approval letter and any supporting documentation.

 

Step 4: Seller Response
The seller will accept, reject, or counter your offer. Most transactions involve at least one counteroffer before agreement.

 

Step 5: Negotiate Terms
We negotiate price, terms, contingencies, and timelines until both parties reach agreement or decide to part ways.

 

Step 6: Executed Contract
Once both parties sign, you're officially under contract! Earnest money is deposited and the option period begins.

 

After Your Offer Is Accepted

Immediate Next Steps


✅ Deposit earnest money (typically within 2-3 days)

✅ Pay option fee to seller

✅ Schedule home inspection during option period

✅ Provide contract to your lender to begin processing

✅ Order appraisal through your lender

✅ Review HOA documents and any seller disclosures

✅ Begin planning for closing

 

The clock starts ticking once you're under contract. We'll guide you through every deadline and milestone.

 

Frequently Asked Questions

Q. How do I know what to offer on a home?

A. We analyze comparable sales, market conditions, property condition, and competition to recommend an appropriate offer price. The right offer depends on multiple factors—not just the listing price.

 

Q. Should I always offer below asking price?

A. Not necessarily. In competitive situations, offering below asking may mean losing the home. In slower markets or with overpriced listings, offering below asking is appropriate. We'll advise based on the specific situation.

 

Q. What's the difference between earnest money and the option fee?

A. Earnest money (1-2% of purchase price) is held in escrow and applied to your purchase at closing. The option fee ($100-$500) is paid directly to the seller and gives you the right to terminate during the option period for any reason.

 

Q. Can I back out after making an offer?

A. Before the seller accepts, you can withdraw anytime. After acceptance, your option period allows termination for any reason (you forfeit only the option fee). After the option period, backing out may mean losing your earnest money depending on circumstances and contingencies.

 

Q. How do I compete in a multiple offer situation? 

A. Strong pre-approval, higher earnest money, flexible terms, limited contingencies, and strategic pricing all help.  

 

Q. What if my offer is rejected?

A. Rejection isn't necessarily the end. We can submit a revised offer, wait to see if other offers fall through, or move on to other properties. Sometimes the right response is patience.

 

REVIEWS

Mike

Tami Price does it all! I’ve never bought a home before and there’s no way I could’ve done it without her! I bought a home in Schertz, TX! From day one to closing she was very reliable and made me feel comfortable asking all of my questions (I ask a lot of questions). Tami had no problem explaining everything to me in detail and step by step all along the way! Tami understands that not everyone, especially a first-time homebuyer, can speak or understand the language involved in purchasing an home. Tami essentially educated me every step of the way! Even after closing she has continued to be a friend and an educator for me in this new chapter of homeownership! If you’re looking for the best, you’re looking for Tami Price!

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Tami Price does it all! I’ve never bought a home before and there’s no way I could’ve done it without her! I bought a home in Schertz, TX! From day one to closing she was very reliable and made me feel comfortable asking all of my questions (I ask a lot of questions). Tami had no problem explaining everything to me in detail and step by step all along the way! Tami understands that not everyone, especially a first-time homebuyer, can speak or understand the language involved in purchasing an home. Tami essentially educated me every step of the way! Even after closing she has continued to be a friend and an educator for me in this new chapter of homeownership! If you’re looking for the best, you’re looking for Tami Price!

Jose Rodriguez

I have now been acquainted with Tami for almost a decade. I first met her as a client of mine in a former career. Throughout the entire time of knowing her I always found her to be extremely professional and courteous, and always focused on serving her clients in her real estate business. Since then I have moved on to a new endeavor where we have maintained a good friendship and now referral business. Based on my personal experience with her clients through Real Estate, I can personally say that choosing to use Tami Price as your real estate agent would be one of the best decisions that you could make. I and many others highly recommend Tami Price. Do yourself a favor and call Tami whether or not you think you’re ready for ownership. She is dedicated to guiding you through the process, not just selling you a house.
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