Ulta Beauty Invests $1 Million in San Antonio: What It Means for Quarry Market and Alamo Ranch

by Tami Price

**Photo credits to John Greim/LightRocket via Getty Images**

Ulta Beauty is bringing a major glow-up to San Antonio. Two of the brand’s busiest stores, Alamo Ranch and Quarry Market are receiving full upgrades as part of a national effort to enhance the in-store experience. The investment? A reported $1 million is being spent between both locations, expected to be completed by late 2025.

For San Antonio residents who prioritize convenience, self-care, and high-quality beauty services, this is exciting news, and for buyers and investors eyeing these growing neighborhoods, it’s another strong signal of market strength.

What’s Changing at Ulta in San Antonio?

Both stores will feature:

Revamped Beauty Bars for personalized skincare and makeup consultations
Expanded salon services including brow shaping, hair styling, and skin treatments
Modernized layouts to enhance the customer experience
A broader range of in-demand brands and professional-grade products

These updates are part of Ulta’s national strategy to elevate brick-and-mortar retail, focusing on comfort, speed, and customization. With these changes, shoppers can expect a smoother, more luxurious visit, whether they’re stopping in for a quick touch-up or a full glam session.

Why This Matters to Alamo Ranch and Quarry Market Residents

Ulta’s decision to prioritize these two San Antonio locations reflects the strong consumer demand in both neighborhoods. These areas continue to draw new residents thanks to their access to retail, schools, dining, and newer housing developments.

Alamo Ranch:

Located on the far west side, Alamo Ranch is one of San Antonio’s fastest-growing master-planned communities. Known for spacious homes, top-rated NISD schools, and suburban lifestyle perks, it’s become a hot spot for families, military buyers, and those relocating for work.

Quarry Market:

Closer to central San Antonio, the Quarry offers a more urban lifestyle with a historic twist. With shopping, dining, and cultural access all in one place, it remains one of the city’s most walkable and upscale destinations.

When major retailers like Ulta reinvest in these areas, it confirms long-term market confidence and drives additional foot traffic that benefits nearby businesses, and property values.

Real Estate Trends in These Neighborhoods

As a San Antonio Realtor with deep experience in both west side and central neighborhoods, here’s what I’m seeing in the current market:

Alamo Ranch continues to offer value for new construction homes with modern amenities and neighborhood perks. Inventory remains steady, with homes priced competitively in the $325K–$475K range.
Quarry Market-area properties often draw buyers seeking character and location. From updated bungalows in Alamo Heights to luxury condos nearby, demand stays strong thanks to school zones and accessibility.

Whether you’re a buyer looking for lifestyle convenience or a seller tracking area upgrades, these Ulta remodels are one more sign that San Antonio’s retail landscape is evolving in tandem with residential demand.

Frequently Asked Questions

• Which Ulta Beauty locations in San Antonio are being upgraded?

The two Ulta locations receiving upgrades are Alamo Ranch and Quarry Market. These stores are among the brand’s busiest in San Antonio and will undergo full remodels to improve the in-store experience.

• What changes are coming to these Ulta stores?

Both stores will receive:

Modernized Beauty Bars for customized consultations
Expanded salon services including brow, hair, and skincare treatments
Streamlined layouts to improve shopping flow
A wider selection of professional beauty products and brands

• When will the upgrades be complete?

The renovations are expected to wrap up by late 2025, with construction beginning in phases throughout the year.

• How will these upgrades impact Alamo Ranch and Quarry Market neighborhoods?

Ulta’s investment signals strong consumer demand and long-term confidence in both areas. For residents and buyers, this can lead to:

Increased foot traffic and retail appeal
Higher visibility for surrounding businesses
A potential boost in property value and desirability

• Why is Ulta upgrading these specific stores?

Ulta is focusing on high-performing locations in growing communities. Alamo Ranch and Quarry Market both offer dense residential populations, strong retail co-tenants, and excellent access, making them ideal for reinvestment.

• I live near one of these stores. Will construction affect access?

Ulta has not announced major closures. Updates are expected to roll out in phases, with minimal disruption to curbside pickup or in-store access.

• How does this relate to the San Antonio real estate market?

Retail growth is often a strong indicator of neighborhood demand. These Ulta upgrades are part of a broader trend of reinvestment in high-growth San Antonio communities, which may benefit both homeowners and investors.

Want to Talk About Your Neighborhood?

If you live near Alamo Ranch or the Quarry Market and want to understand how local retail upgrades impact your home value, I’d be happy to walk you through the data. Whether you’re planning to buy, sell, or invest, staying informed helps you make smart decisions in today’s changing market.

📱 Call or text me at 210-620-6681
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I track what’s trending, so you don’t miss out.
Tami Price, Realtor | Broker Associate | Real Broker, LLC
Serving Greater San Antonio