Boerne, Texas is about to welcome a refreshing addition to its food and lifestyle scene. Playa Bowls, the beach-inspired superfood café chain, has announced its newest location at Boerne Town Center, with construction scheduled to begin in mid-September 2025 and a grand opening planned for January 2026.

While this may look like just another restaurant opening, it actually reflects a much bigger story—Boerne’s continued transformation into one of the most desirable Hill Country communities for families, professionals, and investors.

What Is Playa Bowls?

Playa Bowls began in New Jersey and quickly gained a following for its surf-inspired cafés offering açai bowls, smoothies, juices, and fruit-based meals. With a laid-back coastal vibe and a strong emphasis on healthy living, the brand has expanded across the United States and is now making its way into the Texas Hill Country.

For Boerne residents, this means more than just a new dining option. It adds a wellness-focused, grab-and-go café that matches the community’s growing appetite for businesses that support active, health-conscious lifestyles.

Why Did Playa Bowls Choose Boerne?

Boerne has experienced rapid population growth over the past decade, thanks to its winning combination of small-town charm, highly rated schools, and proximity to San Antonio. This growth has spurred major interest from retail developers and national brands eager to serve the expanding community.

Boerne Town Center has already established itself as a go-to destination for shopping, dining, and lifestyle services. The addition of Playa Bowls fits perfectly into that mix, highlighting Boerne’s shift from being primarily a bedroom community to becoming a Hill Country destination in its own right.

Real Estate Impact of Playa Bowls and Boerne’s Growth

Retail and dining expansions like this directly influence real estate demand. When businesses invest in new locations, it sends a strong signal about the community’s long-term growth potential. Here’s how this announcement ties into Boerne’s housing market:

• Convenience attracts buyers: Families and professionals moving to Boerne want access to modern amenities, and having trendy food and wellness options nearby is a major draw.
• Walkability adds value: Developments like Boerne Town Center act as lifestyle hubs, where people can dine, shop, and gather. Homes located near these areas often experience stronger resale values.
• Investor confidence grows: With national brands setting up shop, investors see greater potential for long-term appreciation and rental demand in Boerne.

For buyers considering homes for sale in Boerne, the Playa Bowls opening is yet another sign that the city is not just keeping pace with growth—it is actively shaping a vibrant, modern community for the future.

Final Take

Playa Bowls is more than a café—it is a lifestyle statement. Its arrival in Boerne represents a community that is evolving to meet the expectations of today’s homeowners while staying true to its Hill Country roots. For families looking to settle down, professionals commuting to San Antonio, or investors seeking growth potential, this is another positive sign that Boerne real estate remains a strong choice in 2025 and beyond.

Frequently Asked Questions

Q. When will Playa Bowls open in Boerne? 
A. Construction begins mid-September 2025, with a projected opening in January 2026. 

Q. Where is Playa Bowls opening in Boerne? 
A. The café will be located in Boerne Town Center, one of the city’s most popular shopping and dining hubs. 

Q. What does this mean for Boerne real estate? 
A. It signals continued growth and rising demand, making Boerne even more attractive for homebuyers and investors. 

Want to learn more about how projects can affect your home’s value or buying decisions?
Text Tami at 210-620-6681 or follow @tamisellssanantonio for the latest real estate and community updates in Greater San Antonio.
Tami Price, Realtor® | Broker Associate | Real Broker, LLC