New Retail Plaza Rising Along Potranco Road on San Antonio’s Far Westside 

Photo credit: Juan Carlos Rodriguez/Ron Heller Properties Inc.

Far Westside residents have something exciting to look forward to. The Atrium of Arcadia, an 8,000-square-foot retail center, is currently under construction at 13746 Potranco Road, with opening plans targeted for May 2026.

This $1.4 million commercial project (revised from initial $3 million estimates) broke ground in late September 2025 and is strategically positioned to serve the booming residential population and expanding businesses along one of San Antonio’s fastest-growing corridors.

According to KSAT News, the development is represented by San Antonio-based commercial real estate firm Ron Heller Properties, Inc., with Danny Reininger of Sterling Commercial serving as general contractor.

Project Details: What’s Coming to Potranco Road

Development Specifications

Confirmed Tenants

Taqueria Don Julio Bar and Grill A new concept from the family behind El Rodeo Mexican Restaurant (Broadway), Taqueria Jalisco Express (South Side), and Cholula’s Mexican Restaurant (Lampasas). This represents the family’s expansion into the booming Far Westside market.

Farmer’s Insurance Bringing essential insurance services directly to the growing Potranco corridor community.

Available Lease Space

According to broker Juan Rodriguez, 4,525 square feet remains available for lease. The development seeks:

• Regional or national businesses expanding in San Antonio
• Established businesses (3+ years operating history)
• Service providers, retail, or specialty businesses
• Likely prospects: Coffee shop, professional services, specialty retail

Note: A second restaurant is unlikely, but complementary food/beverage concepts (coffee, bakery) are possibilities.

Why This Matters for San Antonio’s Far Westside

Explosive Growth Context

The Far Westside continues to experience rapid population growth, and commercial development is following closely behind. This area has transformed dramatically since 2006 when the massive Alamo Ranch development established an early anchor for Far West Side growth.

Recent Growth Data:

• ZIP 78253 (Alamo Ranch area) ranked #3 nationally in Opendoor’s 2024 hottest ZIP codes—jumping from #9 in 2023
• Three census tracts around Alamo Ranch are Bexar County’s fastest-growing, with one tract growing 468% in 10 years
• Population increasing at approximately 3.98% annually
• Continuous residential expansion with dozens of active subdivisions

Commercial Boom Along Potranco Road

Atrium of Arcadia is part of a massive retail construction wave on the Far Westside. According to the San Antonio Express-News, other shopping centers under construction nearby include:

Steven’s Point: $3.1 million development at Potranco Road and Stevens Parkway

Cottonwood Pointe: 24,000-square-foot center at 5420 Wiseman Blvd.

Galm Crossing: $16.6 million, 69,000-square-foot retail hub featuring an upcoming Sprouts Farmers Market

The Portico at Shaenfield Ranch: 54,112-square-foot shopping center near Loop 1604 and Shaenfield Road

Delphi at Potranco: 13,823-square-foot development at 14617 Potranco Road

Additionally, Santikos Entertainment announced a state-of-the-art entertainment complex near Potranco Road and State Highway 211, featuring luxury movie auditoriums, bowling, arcade, and dining—representing over $60 million in new Far Westside investments.

Retail Market Strength

San Antonio’s retail market is exceptionally healthy. According to Weitzman commercial real estate data:

• 95.2% retail occupancy at end of 2024—highest since mid-1990s
• 90%+ occupancy maintained for 14 consecutive years
• Tenants quickly absorbing available retail space
• Strong demand from both regional and national retailers

What this means: The Atrium of Arcadia enters an exceptionally strong retail environment where demand significantly exceeds supply.

Far Westside & Alamo Ranch Real Estate Market (2025)

Current Market Statistics

Sources: Redfin, Movoto, The Luxury Playbook, November 2025

Market Analysis

Strong Price Performance: Alamo Ranch median prices of $390K-$397K significantly exceed San Antonio’s overall median of $310K, reflecting the area’s desirability and newer housing stock.

Continued Appreciation: Year-over-year price increases and per-square-foot appreciation demonstrate sustained demand despite broader market normalization.

Longer Market Times: Properties taking 83 days to sell (vs. 27 days last year) reflect the shift from the frenzied 2021-2023 market to a more balanced environment—good news for buyers.

Development Focus: New developments are actively launching in the $250K-$350K range, addressing supply shortages and providing opportunities for first-time buyers and growing families.

Real Estate Impact: What Retail Means for Property Values

Direct Benefits for Homeowners

For homeowners in nearby communities like Alamo Ranch, Arcadia Ridge, Coolcrest, and Villages of Westcreek, having retail amenities nearby provides significant advantages:

Convenience Factor:

• Reduced drive times for daily needs
• More “neighborhood” services within 5 minutes
• Less reliance on congested Culebra or 1604 corridors

Property Appeal:

• Homes near established retail command premiums
• Easier marketing when selling (“Minutes from shopping and dining!”)
• Attracts quality buyers seeking walkable lifestyle

Value Stability:

• Commercial investment signals long-term confidence
• Amenities support sustained demand
• Infrastructure improvements typically follow retail

Quality of Life:

• More local employment opportunities
• Community gathering spaces
• Enhanced neighborhood identity

Expert Perspective

“When you see new commercial projects in your area, it’s a sign of long-term investment,” says Tami Price, REALTOR®. “Potranco keeps expanding, and that supports both residents and real estate values. Buyers want convenience—they’re willing to pay more for homes where shopping, dining, and services are close by.”

As a specialist in San Antonio’s growing corridors, Tami has observed how retail development acts as a leading indicator of sustained residential growth. “The Far Westside isn’t just growing—it’s maturing into a complete, self-sustaining community with everything families need.”

Investment Implications

For real estate investors, the retail construction boom signals:

Strong Fundamentals: Developers don’t invest $1.4M-$16M+ without confidence in sustained population and income growth.

Amenity Growth: Each new shopping center increases the area’s attractiveness to prospective homebuyers.

Employment Creation: Retail jobs support the local economy and increase daytime population, creating demand for housing.

Infrastructure Investment: Commercial development often accelerates public infrastructure improvements (roads, utilities, public services).

Understanding the Broader Potranco Corridor

Strategic Location Advantages

According to Dominion Advisory Group’s Andrew Baumgardner, “The far West Side continues to be one of San Antonio’s strongest growth corridors, driven by a large and growing population of both residents and daytime workers, including employees from five major hospitals, Northwest Vista College and Lackland Air Force Base.”

Key Location Factors:

• Proximity to Lackland AFB: Major employment center with 50,000+ personnel
• Medical facilities: Multiple hospitals providing 10,000+ jobs
• Northwest Vista College: 17,000+ students and staff
• Loop 1604 access: Direct connection to entire San Antonio metro
• Highway 151: Fast route to downtown and Medical Center
• Hill Country gateway: Scenic location with natural amenities

Residential Communities Served

The Atrium of Arcadia will primarily serve:

Arcadia Ridge

• 700-acre master-planned community
• 200 acres of open space and trails
• Resort-style amenity center
• Premier builders: Perry Homes, Ashton Woods
• Price range: $300K-$500K+

Alamo Ranch

• Largest master-planned community on Far Westside
• Established in 2006, continuously expanding
• Multiple housing price points
• Strong schools (Northside ISD)
• Extensive amenities and parks

Coolcrest & Villages of Westcreek

• Newer subdivisions
• Family-oriented communities
• Convenient Potranco Road access

Plus dozens of surrounding neighborhoods within 5-10 minute drive

Three Key Takeaways

1. Significant Retail Investment Coming

Atrium of Arcadia adds 8,000 square feet of retail space on Potranco Road with a $1.4 million investment, featuring confirmed tenants Taqueria Don Julio Bar and Grill and Farmer’s Insurance, plus 4,525 sq ft available for lease.

2. Part of Massive Commercial Boom

The project joins $100+ million in retail construction across the Far Westside, including Galm Crossing ($16.6M with Sprouts), Santikos Entertainment ($60M+), and multiple shopping centers—demonstrating unprecedented commercial confidence.

3. Supports Continued Residential Growth

Expanding amenities reinforce Far Westside neighborhood appeal and contribute to property value stability in an area experiencing 3.98% annual population growth and appreciation above San Antonio averages.

The Bottom Line: Growth Momentum Continues

Development along Potranco Road shows no signs of slowing down. For homebuyers, this means:

✅ Better access to shopping, dining, and services
✅ Reduced commute times for daily needs
✅ Enhanced community infrastructure
✅ Long-term value stability backed by commercial investment
✅ Growing employment opportunities close to home

The Far Westside transformation from rural ranchland to thriving urban corridor represents one of San Antonio’s most dramatic success stories. Starting with Alamo Ranch in 2006, the area has evolved into a complete, self-sustaining community with excellent schools, diverse housing options, and now—expanding retail and entertainment amenities.

Frequently Asked Questions

Q: What is the Atrium of Arcadia?

A: The Atrium of Arcadia is an 8,000-square-foot retail shopping plaza under construction at 13746 Potranco Road on San Antonio’s Far Westside. The $1.4 million development broke ground in late September 2025 and is designed to serve the rapidly growing Alamo Ranch and Arcadia Ridge communities.

Q: When is the opening planned?

A: Shell construction is expected to complete by the end of Q1 or mid-Q2 2026, with a tentative grand opening scheduled for May 2026. The timeline depends on tenant build-out schedules.

Q: Who are the confirmed tenants?

A: Current confirmed tenants include:

• Taqueria Don Julio Bar and Grill – A new Mexican restaurant concept from the family behind El Rodeo, Taqueria Jalisco Express, and Cholula’s
• Farmer’s Insurance – Insurance services

Approximately 4,525 square feet remains available for additional tenants.

Q: How does this project impact local real estate values?

A: New retail developments provide multiple benefits:

• Increased convenience for residents reduces commute times
• Supports neighborhood demand by making the area more attractive to buyers
• Reflects long-term commercial investment signaling confidence in sustained growth
• Enhances quality of life with local shopping, dining, and services
• Positively influences property values through improved amenities

Studies show homes near established retail amenities typically command 3-7% premiums over comparable homes without convenient shopping access.

Q: How much retail space is available for lease?

A: The plaza offers approximately 8,000 square feet total, with around 4,525 square feet still available for lease. The landlord seeks regional or national businesses, established local businesses (3+ years), or complementary service providers.

Q: What other developments are coming to the Far Westside?

A: The Potranco corridor is experiencing a retail construction boom including:

• Galm Crossing: $16.6M, 69,000 sq ft with Sprouts Farmers Market
• Steven’s Point: $3.1M development
• Cottonwood Pointe: 24,000 sq ft center
• Santikos Entertainment: State-of-the-art complex ($60M+ investment)
• The Portico at Shaenfield Ranch: 54,112 sq ft shopping center
• Delphi at Potranco: 13,823 sq ft development

Total: Over $100 million in retail investment underway.

Q: Is Alamo Ranch a good place to invest in real estate?

A: Yes. Alamo Ranch ZIP 78253 ranked #3 nationally in hottest ZIP codes for 2024, with strong fundamentals:

• 3.98% annual population growth
• Prices above San Antonio average ($390K-$397K median)
• Continuous new construction
• Excellent schools (Northside ISD)
• Major employment centers nearby
• Expanding retail and amenities

Q: How does the Far Westside compare to other San Antonio areas?

A: The Far Westside offers:

• Affordability: Less expensive than Stone Oak or Alamo Heights
• Growth: Fastest population growth in Bexar County
• New construction: Abundant options vs. limited elsewhere
• Space: Larger lots than central San Antonio
• Amenities: Rapidly improving retail/dining options
• Schools: Highly-rated Northside ISD

Trade-offs: Longer commute to downtown (25-30 minutes), newer area with less mature infrastructure.

Is the Far Westside Right for You?

Whether you’re buying, selling, or investing, understanding how local growth affects home values is essential. The Atrium of Arcadia and surrounding retail developments signal strong long-term fundamentals that savvy buyers and investors should note.

Contact Tami Price, REALTOR®:

Phone: 210-620-6681

Website: www.tamiprice.com

Email: tami@tamiprice.com

Let Tami help you navigate this dynamic market and find opportunities in San Antonio’s fastest-growing area.

Disclaimer

All information provided is for educational purposes. Development timelines and tenant information subject to change. Market data current as of November 2025.