Southtown is heating up once again—and this time, it’s thanks to pizza. Beloved local favorite Julian’s Pizza is opening a brand-new location this October in the former Barrio Dogg space on South Presa Street. 

Known for its New York-style pies and loyal following, Julian’s expansion into Southtown San Antonio is more than a culinary milestone—it’s a reflection of the neighborhood’s continued rise as one of the city’s most desirable areas to live, dine, and invest. 

The Expansion: A Slice of Local Growth 

Julian’s Pizza has been a staple in San Antonio’s dining scene for years, celebrated for its handcrafted recipes and neighborhood charm. The decision to open in Southtown underscores the district’s reputation as a hub for creative entrepreneurs, local artisans, and independent restaurants. 

This new location adds another layer to Southtown’s growing roster of celebrated dining spots—joining favorites along South Alamo, St. Mary’s, and South Presa that draw locals and tourists alike. 

The arrival of Julian’s in this walkable corridor not only strengthens the city’s culinary identity but also contributes to economic vitality through new jobs, increased foot traffic, and expanded community visibility. 

Why It Matters for Real Estate 

According to Tami Price, Realtor in San Antonio, lifestyle-driven amenities like restaurants, cafes, and entertainment venues play a major role in shaping local property values. 

“When communities grow around food, art, and culture, they become more than just places to live—they become experiences,” says Price. “Southtown is a perfect example of how local flavor and neighborhood investment go hand in hand with housing demand.” 

This dynamic mirrors trends seen in other revitalized urban areas, where independent restaurants and boutique retail help boost both short-term rental appeal and long-term home equity. For buyers and investors, proximity to walkable destinations often becomes a deciding factor when comparing downtown neighborhoods. 

Impact on Homeowners, Buyers, and Sellers 

Homeowners: 

Those already living near South Presa Street stand to benefit from rising visibility and increased demand. As Southtown’s cultural footprint expands, surrounding homes typically see stronger appreciation and reduced market times. 

Buyers: 

For buyers, opportunities in Southtown remain competitive. Homes in this area—especially those near King William, Blue Star, and the Lone Star District—often sell quickly due to high walkability scores and access to local favorites like Julian’s Pizza. Acting now could secure both value and lifestyle advantages. 

Sellers: 

Homeowners listing in Southtown or nearby urban neighborhoods should emphasize the area’s vibrant dining scene, arts culture, and convenience. Highlighting proximity to new establishments like Julian’s gives listings extra appeal among out-of-town buyers or professionals relocating downtown. 

The Lifestyle Factor 

Southtown’s appeal has always been rooted in its authentic, community-driven atmosphere. The neighborhood blends historic charm with urban creativity—offering an eclectic mix of craft breweries, galleries, local boutiques, and independent eateries. 

The addition of Julian’s Pizza enhances that character, adding a beloved brand that aligns perfectly with Southtown’s local-first identity. For residents, this means even more options for casual nights out and community gatherings—all within walking distance of home. 

For real estate professionals, it reinforces what makes Southtown special: a rare balance of livability, lifestyle, and long-term investment stability. 

Economic and Cultural Impact 

As San Antonio continues to evolve, Southtown remains a cornerstone of downtown’s cultural and economic ecosystem. New business openings like Julian’s contribute to: 

• Job creation and sustained neighborhood employment 

• Tourism spending through destination dining experiences 

• Property appreciation driven by retail and hospitality growth 

The neighborhood’s growth aligns with the city’s broader downtown revitalization initiatives, which prioritize walkability, preservation, and sustainable economic development. 

Practical Takeaways 

• Homeowners: Expect continued appreciation as Southtown’s dining and entertainment options expand. 

• Buyers: Move early—Southtown’s real estate market moves fast, and homes near emerging businesses tend to see the strongest equity gains. 

• Sellers: Leverage Southtown’s cultural momentum and new amenities in your marketing to attract lifestyle-driven buyers. 

• Investors: Monitor mixed-use and short-term rental opportunities within walking distance of South Presa and South Alamo corridors. 

Bottom Line

Julian’s Pizza expanding into Southtown San Antonio is more than a restaurant opening—it’s another chapter in the neighborhood’s story of growth, culture, and community connection. 

As dining, art, and real estate converge, Southtown continues to thrive as one of the city’s most dynamic districts. Whether you’re a buyer seeking a walkable lifestyle, a seller capitalizing on local momentum, or a homeowner watching your neighborhood evolve, this new addition signals lasting confidence in downtown’s future. 

Source: Axios San Antonio 

Frequently Asked Questions

Q: When does the new Julian’s Pizza open? 
A: The new Southtown location is scheduled to open in early October. 

Q: Where is it located? 
A: In the former Barrio Dogg location on South Presa Street, a prime spot within the heart of Southtown. 

Q: How does this affect Southtown real estate? 
A: Local businesses like Julian’s strengthen Southtown’s reputation as a lifestyle destination, driving more buyer interest and long-term property value growth. 

For personalized insight on buying, selling, or investing in San Antonio’s most vibrant neighborhoods, contact Tami Price, Realtor.