One of Texas’ most cherished jewelry brands is expanding again, and this time, it is bringing even more shine to North San Antonio. James Avery has announced a new location set to open in January 2026 in the popular Countryside Plaza, a well-trafficked shopping center located near Bitters Road and U.S. Highway 281.

This $600,000 investment adds to the brand’s growing presence across the region and signals more than just retail growth. It highlights the strength of North San Antonio’s commercial market and the lasting appeal of neighborhoods nearby.

📖 Source: My San Antonio

A Local Favorite Anchoring a High-Demand Area

James Avery is more than a jewelry store, it is a Texas tradition. Known for its handcrafted pieces and deep community roots, the brand’s arrival at Countryside Plaza is expected to enhance both the shopping experience and the surrounding economy.

Already home to anchors like HEB and Ross, the plaza benefits from steady foot traffic and excellent visibility. The addition of a boutique jewelry storefront like James Avery strengthens the center’s position as a key shopping hub for residents living between Hollywood Park and Thousand Oaks.

With neighborhoods like Oak Hollow, Hill Country Village, and new builds off Redland Road continuing to grow, the demand for high-quality retail options is also rising. This new store fits right into that equation.

What This Means for the Real Estate Market

Retail expansion can have a measurable impact on nearby home values. Access to quality shopping, strong school districts, and reliable infrastructure creates higher demand among homebuyers, and James Avery’s arrival reinforces this trend.

Here is what local buyers and investors should consider:

• Boosted Buyer Interest: Neighborhoods with proximity to desirable retail often experience quicker sales and fewer price reductions.
• Rental Market Strength: With more amenities close by, properties become more attractive to renters looking for lifestyle convenience.
• Future Appreciation Potential: Commercial development is often a sign of upcoming infrastructure and public investment, which supports long-term property values.

For anyone looking to buy, sell, or invest in the Bitters and 281 corridor, now is the time to pay attention.

Why James Avery Still Matters

Unlike national chains that come and go, James Avery represents lasting value in Texas. The company’s choice to grow in San Antonio’s north side speaks to both the city’s strength and its own brand commitment to community presence.

This expansion also adds to the area’s family-friendly feel, offering a unique local touch that supports shopping centers and surrounding businesses alike.

Whether you are new to the area, a long-time resident, or simply exploring where San Antonio is growing next, this update adds one more reason to consider the north side as a top choice for living or investing.

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Frequently Asked Questions

Q: When will the new James Avery store open?
A: The store is expected to open in January 2026 after $600,000 in renovations.

Q: Where is Countryside Plaza located?
A: It’s off Bitters Road near U.S. Highway 281, a major northside retail corridor.

Q: How will this affect real estate in the area?
A: Increased commercial development often boosts property values and buyer interest in nearby neighborhoods.

Q: What neighborhoods are close to the new store?
A: Hollywood Park, Oak Hollow, Redland Woods, and several newer developments east of 281.

Q: Is this part of a larger trend?
A: Yes. Retail and mixed-use expansion continues to follow population growth on San Antonio’s north side.

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Thinking About Buying or Selling Near 281?

If you want to know how this development could influence pricing trends, buyer traffic, or investment opportunities in your neighborhood, I would love to help.

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Tami Price, Realtor® | Broker Associate | Real Broker, LLC
Greater San Antonio Real Estate Expert