Introduction

San Antonio shoppers just scored something special. Bath & Body Works has opened its first Gingham+ concept store in Crosstowne Mercado, designed with Gen Z in mind.

The remodel, which cost nearly $250,000, includes 3,087 square feet of open space, interactive scent bars, and even a Disney Villains collection. For San Antonio, this signals continued growth as a retail destination.

The Details

Location: Crosstowne Mercado

Size: 3,087 square feet

Investment: $250,000 remodel

Features: Open layout, scent bars, Disney Villains collection

What This Means for San Antonio Real Estate

According to Tami Price, Realtor, “When retailers invest in new concept stores, it shows confidence in San Antonio’s growth. These projects attract shoppers and strengthen surrounding neighborhoods, making them more attractive for buyers.”

For Homeowners: Expect stronger retail options nearby, adding lifestyle value.

For Buyers: Areas with upgraded shopping centers often draw higher interest.

For Sellers: Homes close to thriving retail hubs often sell faster.

Retail Growth and Housing Demand

The Bath & Body Works project reflects a larger trend—San Antonio is attracting both national retailers and innovative retail concepts. This benefits surrounding communities by boosting visibility, walkability, and desirability.

Frequently Asked Questions

Q: Where is the new Bath & Body Works concept store? 
A: Crosstowne Mercado in San Antonio. 

Q: What’s special about the store? 
A: Interactive scent bars, bold layouts, and limited-edition Disney Villains products. 

Q: Does retail growth affect housing demand? 
A: Yes, strong retail amenities increase buyer interest in nearby neighborhoods. 

Want to learn more about how projects can affect your home’s value or buying decisions?
Text Tami at 210-620-6681 or follow @tamisellssanantonio for the latest real estate and community updates in Greater San Antonio.
Tami Price, Realtor® | Broker Associate | Real Broker, LLC