North San Antonio continues to attract high-profile dining and retail brands—and its latest addition is bringing the heat. Urban Bird Hot Chicken, a Texas-based chain specializing in Nashville-style hot chicken sandwiches and loaded fries, has officially opened its newest location at 17603 La Cantera Parkway in The Rim. 

Known for its crispy texture and bold flavor, Urban Bird joins a wave of new restaurants fueling the area’s ongoing retail and real estate boom. 

Why This Expansion Matters for San Antonio 

La Cantera has become much more than a shopping destination—it’s a full lifestyle hub. Every new opening adds to the area’s vibrancy, making it a magnet for professionals, families, and newcomers relocating to San Antonio. 

With retail, dining, and entertainment growth stretching along La Cantera Parkway and The Rim, North San Antonio continues to rank among the metro’s most in-demand submarkets for both homebuyers and investors. 

Impact on the Real Estate Market 

For Homeowners 

• Property values remain strong thanks to La Cantera’s continuous development. 

• New dining and retail draw consistent traffic and support long-term stability. 

For Buyers 

• Increased competition for homes near The Rim and La Cantera areas is likely as lifestyle amenities expand. 

• Access to retail and dining continues to be a top relocation factor for San Antonio buyers. 

For Sellers 

• Homes marketed near La Cantera and I-10 often sell faster due to high demand. 

• Emphasizing convenience and proximity to major retail centers can enhance listing visibility. 

Expert Insight 

“Taste trends and real estate trends often move together,” says Tami Price, Realtor® | Broker Associate with Real Broker, LLC. “La Cantera keeps growing because people want to live near where they shop, dine, and work. Urban Bird’s expansion is another example of that synergy.” 

Practical Takeaways 

• Buyers: Focus on North San Antonio neighborhoods near The Rim and La Cantera for long-term equity growth. 

• Sellers: Use the area’s continued retail expansion to position your home competitively. 

• Investors: Rental demand remains high among professionals drawn to lifestyle-oriented developments. 

The Bottom Line 

Urban Bird’s expansion at La Cantera Parkway highlights more than dining growth—it’s part of North San Antonio’s ongoing story of community investment and real estate appreciation. 

As more retailers and restaurants open across the corridor, nearby neighborhoods will continue to thrive—offering value, convenience, and a true live-work-play lifestyle. 

Frequently Asked Questions

Q. Where is Urban Bird located? 
A. 17603 La Cantera Parkway, near The Rim. 

Q. What is it known for? 
A. Signature Nashville-style hot chicken sandwiches and loaded fries. 

Q. How does this affect real estate? 
A. Retail growth near La Cantera fuels stronger housing demand and higher property values. 

For expert guidance on buying, selling, or investing near La Cantera, contact Tami Price, Realtor® | Broker Associate with Real Broker, LLC, at 210-620-6681.