Creekside Town Center's Epic Expansion: What’s Coming to New Braunfels

Picture this: Creekside Town Center is no longer just a shopping zone; it is rapidly transforming into a sprawling 400-acre live-work-play hub designed to attract families, commuters, and visitors alike with lifestyle options for every phase of life. Located off I-35 in New Braunfels, this development is fast becoming the Hill Country’s premier destination for retail, entertainment, dining, and neighborhood living (MySA, 2025).

What’s Coming?

Here are the headline highlights of Creekside’s exciting expansion:

Creekside’s dynamic expansion features a wide array of headline attractions alongside several newly announced tenants:

• EVO Entertainment: Expanding to 14 theaters, including an IMAX theater with a newly refreshed lobby and upgraded food options, creating a full-evening entertainment destination.
• Topgolf: Launching late 2025, this 37,000-square-foot, high-tech golfing and entertainment venue will offer full-service dining and interactive fun.
• Nordstrom: Proposed 25,000-square-foot luxury department store setting a new standard for upscale retail in the area.
• Dining Expansion: Chick-fil-A, Portillo’s, CAVA ($1.6M investment, mid-2026 opening), Chipotle, Potbelly Sandwich Works, and Texas Roadhouse (8,000+ sq ft) have joined the roster.
• Jeremiah’s Italian Ice: Construction started September 1, 2025, targeting a November 30, 2025 opening .
• Sprouts Farmers Market: A 23,395-square-foot grocery store under construction, slated for early 2026, marking Sprouts’ first Comal County location.
• Eōs Fitness: A new affordable gym concept joining the center to cater to health-conscious residents.
• Chase Bank: Bringing essential banking services to the growing community.
• Kentucky Steakhouse Texas Roadhouse: Construction underway to add this popular steakhouse to the center’s expanding dining scene.

This robust lineup ensures Creekside Town Center is not just a shopping strip but a vibrant community hub serving the diverse needs of the Hill Country region.

Why It Matters for Homebuyers & Real Estate

A Retail & Entertainment Magnet

With over 1 million square feet of active retail space, plus 100,000 square feet poised for immediate build-out, Creekside Town Center is designed to cater to a wide range of lifestyles. From shopping and dining to movie nights and family outings, it keeps residents and visitors engaged in one vibrant locale.

Regional Growth Hub

Drawing over 120,000 vehicles daily, Creekside is more than just a shopping destination—it’s a growing regional economic engine. The mix of national retailers, entertainment venues, and healthcare services anchors prosperity beyond local boundaries, directly benefiting surrounding residential markets.

Live-Work-Play Integration

Creekside’s master plan includes trails, green spaces, and pedestrian-friendly paths that seamlessly connect multifamily housing options to the retail and entertainment core. This integration redefines neighborhood convenience by blending living and leisure.

Expert Insight

For those considering investing, buying, or selling near New Braunfels, the current market combines exciting growth with strong fundamentals. The area’s diverse offerings, from top-tier retail expansions and entertainment to neighborhood connectivity and increasing residential options, position it as a compelling choice for buyers, sellers, and investors alike.

According to real estate expert Tami Price, “New Braunfels continues to demonstrate robust market momentum supported by infrastructure development and lifestyle amenities. Navigating this vibrant market benefits greatly from local expertise to align timing and strategy with unfolding opportunities.”

3 Key Takeaways

• Creekside Town Center is evolving into a 400-acre live-work-play lifestyle hub with major retail and entertainment expansions.
• New tenants like Topgolf, EVO Entertainment, Nordstrom, and Sprouts Farmers Market are elevating Creekside’s offerings.
• The center’s growth significantly influences local real estate markets and regional economic development.

The Bottom Line

Creekside Town Center is redefining the landscape of New Braunfels and the greater Hill Country region. Whether you’re looking for an engaging family outing, upscale shopping, or a vibrant community to call home, Creekside provides unmatched convenience and lifestyle options.

Frequently Asked Questions

Q: When will Topgolf open?
A: Late 2025.

Q: Is Nordstrom confirmed?
A: It is proposed as a future luxury anchor.

Q: What new dining options are arriving?
A: Chick-fil-A, Portillo’s, CAVA (mid-2026), Potbelly, Texas Roadhouse, Jeremiah’s Italian Ice (late 2025).

Q: When does Sprouts Farmers Market open?
A: Early 2026, bringing grocery options closest to residential areas.

Q: What other new businesses are joining?
A: Eōs Fitness, Chase Bank, and Texas Roadhouse steakhouse are set to open.

For personalized guidance in keeping pace with trends or making confident real estate decisions, Tami Price is available to assist—text 210-620-6681 to connect. Staying informed about New Braunfels and the broader San Antonio region ensures you don’t miss the next wave of growth.