The San Antonio real estate market is beginning to rebalance, and sellers are adjusting their strategies to keep pace. While the median home price in June edged up to $324,460, homes are now spending more time on the market, averaging 75 days before going under contract. In this new landscape, homeowners are offering more than just square footage; they’re adding incentives that speak directly to today’s buyers.

Why Incentives Matter Right Now

With mortgage rates still impacting affordability, especially for first-time buyers, sellers are sweetening the deal. Incentives like closing cost contributions, appliance upgrades, and interest rate buydowns are becoming increasingly common. For buyers, especially those using VA loans, this creates a window of opportunity to secure a home with added financial benefits.

In a city with a large military presence, these offerings are helping active duty families and PCS relocations navigate today’s challenges while maximizing their buying power.

Current Market Snapshot: What’s Moving and Where

Inventory in San Antonio has ticked up, but buyer demand remains steady, especially in well-connected neighborhoods, top-rated school zones, and newer communities. Sellers who invest in thoughtful presentation and price their homes competitively are still seeing results.

Some of the most active and competitive areas include:

• Northwest San Antonio
• Schertz
• Cibolo
• Parts of New Braunfels

These communities continue to attract families, military buyers, and those looking for value, space, and convenience.

Tips for Buyers and Sellers in Today’s Market

For Buyers:
This is your moment to negotiate. If you need help with closing costs, want repairs made before closing, or are exploring a rate buydown, speak up. Motivated sellers are more open than ever to creative terms.

For Sellers:
Focus on value. Offering a small incentive, like covering part of the buyer’s fees, can go a long way in standing out. With homes sitting longer, positioning your listing correctly and working with a local expert is key.

What This Means for San Antonio Real Estate

We’re transitioning into a more balanced market, where both buyers and sellers have room to negotiate. While it’s no longer the frenzy of previous years, well-priced homes that are clean, move-in ready, and presented with care are still getting attention.

For sellers willing to meet buyers where they are, the market remains full of opportunity. And for buyers ready to move forward, especially with VA loan options, there’s real value to be found.

Source: San Antonio Express-News

Frequently Asked Questions

• Why are San Antonio home sellers offering more incentives in 2025?
A: As the average days on market has increased to 75, sellers are using incentives to attract buyers. These include covering closing costs, offering rate buydowns, and including upgrades to help buyers manage affordability challenges and encourage stronger offers.

• What types of incentives are common in today’s San Antonio market?
A: Common incentives include closing cost assistance, interest rate buydowns, appliance replacements, home warranties, and limited-time price adjustments. These perks can reduce upfront costs and improve long-term affordability for buyers.

• Are these incentives available to VA buyers as well?
A: Yes. San Antonio has a large military community, and sellers often tailor incentives to VA buyers, including covering non-allowable fees or offering assistance with funding fees and rate buydowns. These benefits are especially useful for PCS relocations.

• What areas in San Antonio are seeing the most activity despite longer days on market?
A: Northwest San Antonio, Schertz, Cibolo, and parts of New Braunfels continue to attract steady buyer interest. These neighborhoods offer good schools, modern amenities, and proximity to major highways and military installations.

• As a buyer, how can I negotiate incentives into my offer?
A: Work with a knowledgeable local agent who understands market trends. You can request seller contributions during the offer stage, whether for closing costs, rate buydowns, or minor repairs, especially on homes that have been listed for 30 days or more.

• How should sellers adjust their strategy in this slower market?
A: Sellers should focus on presentation, accurate pricing, and smart incentives. Offering even small financial perks can create urgency and differentiate your home from similar listings with longer DOM.

• Does a longer time on market mean the market is crashing?
A: Not necessarily. The San Antonio market is becoming more balanced. While appreciation has slowed, demand remains stable in key neighborhoods. Homes that are priced correctly and show well are still selling, just not as quickly as during the pandemic-era boom.

• Should I wait to buy or sell a home in San Antonio?
A: Timing depends on your goals. For buyers, current market conditions offer room to negotiate and explore incentives. For sellers, pricing competitively and working with an experienced agent can still lead to successful closings, especially if you offer terms today’s buyers value.

Whether you are buying or selling a home in San Antonio, the Tami Price Properties Group brings 18 years of local experience, negotiation skill, and deep market knowledge. If you’re considering your next move, let a trusted San Antonio Realtor guide you through every step.

Contact Tami Price today to learn more about pricing, staging, and timing strategies that help sellers succeed in the San Antonio real estate market